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We enhance your success by improving strategy, process, and skills for product people and their companies.  We help you ask important questions and partner with you every step of the way towards answers.  Some of the questions we have focused on with clients include:

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  • Why should we try this? – Why shouldn’t we?
     

  • How do we measure success?
     

  • What is best for our business?
     

  • Who is our customer?
     

  • Where do we need to improve?
     

  • When in their journey should we prompt customers to engage a new feature?
     

  • Which tool is right for our team?
     

Teams today deliver work faster and better than ever before, but most of us are held back by a blind spot.  We often miss opportunities to deliver the full extent of value and purpose.  Brodell Associates helps you maximize value delivery at scale with advisory, training, and coaching services.

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To boost your ability to create business and customer value without undergoing additional lengthy expensive transformations just schedule a conversation.

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what we offer

Teams today deliver work faster and better than ever before, but most of us are held back by a blind spot.  We often miss opportunities to deliver the full extent of value and purpose.  Brodell Associates helps you maximize value delivery at scale with advisory, training, and coaching services.

At Brodell Associates we help build great business strategies, customer experience, and product practitioners.
Glasses

As an Advisor I help you focus on your customers, business, technology, and processes

ADVISORY

Advisory work is best suited for business clients.

We have a history of success working with a wide range of clients from financial services to health technology companies.  We can help you develop new products and services or reinvigorate an existing product by focusing on strategy and planning informed by strong proofs of concept.

  • Amplifying the customer’s voice

  • Articulating business objectives and value

  • Facilitating proofs of concept

  • Streamlining processes to track progress and results

  • Facilitating ideation, strategy, design, and product improvement sessions
     

TRAINING

Companies of all shapes and sizes benefit from our training offerings.

We have helped new and established corporate engineering, marketing, and product teams improve customer discovery and product delivery.  Young companies and startups often benefit from our training on development practice improvement as they scale products across markets.

  • Improving customer discovery including usability studies, customer interviews, and journey mapping

  • Improving your development practices including team communication, road-mapping, development story writing, and prioritization
     

Want to see what we can do? Check out our remote workshop on enhancing partnerships between Product Managers and Agilists given to Agile Austin on September 14, 2020.

Compass & Map

As a Coach I help you and your team find your way forward.

COACHING

We regularly engage in short- and long-term coaching with a wide range of individual product people from founders and Chief Product Officers to recent graduates looking for their first product role.

At a team level we have a history coaching corporate product teams and startups through the challenges of building teams and iteratively improving products to maximize return on investment.

  • Simplifying organization and team level product processes

  • Developing individual’s product thinking and skills

  • Helping folks break into product management or land new product roles

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